DTC & eComm Consulting Work
Improved CVR & RPV metrics for the business through proven eComm best practice design iterations
DTC & eComm Consulting
CHALLENGE
Improve page and funnel performance for top-selling brand in portfolio. Designed landing pages, advertorials, ranking pages, etc. for multiple brands in the portfolio.
RESULTS
Designed a new LP that incorporated better imagery, fresh visuals, new bundle imagery, and new copy. This resulted in over 100% CVR rate increase.
Designed a slide cart that popped up after customer ATC. This resulted in a +27% CVR boost over the LP without the slide cart
THE TEAM
Leadership Stakeholders — Executive, Marketing, Media Buying, Warehouse
Design Team — 2 Designers, 1 animator
MY ROLE
Landing Page Design & Split Test Optimization
ABOUT MY ROLE
I was brought on to improve the design across all brands in the portfolio. I would design layouts using eComm best practices, then test the new layouts against the control. If we got a winner, we would continue making incremental design changes, continually testing and improving the page. Winning designs were also ported across brands so that each product or service we offered could benefit from a proven layout.
